604media blog

The whole team here at 604 is thrilled to announce our new site is FINALLY up. I say finally cuz our site has been down for 6 months… which is embarrassing to admit as a web company, but the truth is, we have been so busy, we simply didn’t have time.

It has been a slow process, but we are really pleased with it, and feel it really reflects the unique skills and personalities that make us who we are. The reason I pulled the plug on the old site back in December ‘07, (knowing there wasn’t a chance in hell of getting a new site up anytime soon,) was that it really didn’t reflect who we were.

I think when Kelly and I first formed 604media, we felt as a young company we had to give a very technical, corporate look to our marketing materials and brand identity. We quickly realized it was our work that did the talking, and that we could be ourselves, and in fact it was an advantage being young, energetic, and easy going. Our clients love our no-nonsense approach, which from what we’ve heard, is a breath of fresh air in the industry.

Our new brand is a big departure from the last. Again, our original logo was really techy looking, and truthfully, even though I designed it, I’ve always thought it was crap.

One of the hardest tasks is designing for ourselves. There is no client to say “I love it!” or “I hate it!” so you never know where you are. One of our skills is learning about our clients, listening and getting a feel for them, which helps guide our creative process. ok, enough artist whining.

I hope you like the new site, and it makes you smile.

peace&love